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Planning Your Advertisement

  • Product Name:   ______________________________________________________________

 

  • Circle one place to publish your advertisement:
    • Magazine            Store window display    Billboard              Other ____________

 

  • Who will profit from this message?  ___________________________________________

 

  • Who can benefit from using your product?  ____________________________________

 

  • Why would someone need this product?  _______________________________________

 

  • Who is the targeted audience for this advertisement?  __________________________

 

  • What is your advertisement’s hidden message?  _________________________________

 

  • How might people that are not in your targeted audience interpret this message?  ______________________________________________________________________________

 

  • What persuasive technique will you use?  ______________________________________

 

  • What words or illustrations will you use to persuade your audience via this persuasive technique?  (List three specific items to draw or words/phrases.)

 

  • ________________________________________________________________________
  • ________________________________________________________________________
  • ________________________________________________________________________

 

 

Sketch your advertisement in this space:

Planning Your Advertisement